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Tara here! I wanted to take a moment to update you on our continued #KickSugar evolution. Back in January, we shared our plans to refine our recipes based on your feedback and new ingredient innovations. Many of you have tried the early batches and we have loved hearing your feedback and suggestions.

We are thrilled that you are happy with the changes we are making - no more carrageenan, the sour is more sour and we are using a new kind of fiber with clinically proven probiotic benefits. These are changes that are here to stay and we are now putting the finishing touches on our evolved recipe based on your feedback to our first batches. We expect to have it ready for your taste buds to meet this fall!

Here in Candyland in Canada, we are a wee bit envious of our Friends south of the border that have their hands on our latest and greatest recipe already. That’s because the ingredients available to us in the U.S. are slightly different than here in Canada. But - speaking as Chief Candy tester (tough job but someone’s gotta do it) I can promise you that the final recipe evolution will be worth the wait!

Stay tuned for more to come later this year when we will wrap this phase of innovation with our new Canadian recipe. You can find details of our current Canadian formula here. And please never hesitate to reach out to us with questions or feedback - it makes our day to hear from you.

Take care & enjoy (natural) sweetness



We know it’s possible to live in a sweeter world — a world where candy doesn’t always equal all the crazy sugar. As we set out in our manifesto, we are also driven by curiosity and a relentless commitment to innovation. We work tirelessly to source non-artificial ingredients, use only non-GMO ingredients and provide a radically better choice to traditional candy.