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SmartSweets is proudly women owned! 🍭 Read our Sweet Story 

CHOOSE LOCATION:
USA Canada

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The (naturally) sweet finishing touches are underway!

Tara here! I wanted to take a moment to update you on our continued #KickSugar evolution. Back in January, we shared our plans to refine our recipes based on your feedback and new ingredient innovations. Many of you have tried the early batches and we have loved hearing your feedback and suggestions.

We are thrilled that you are happy with the changes we are making - no more carrageenan, the sour is more sour and we are using a new kind of fiber with clinically proven probiotic benefits. These are changes that are here to stay and we are now putting the finishing touches on our evolved recipe based on your feedback to our first batches. We expect to have it ready for your taste buds to meet this fall!

Here in Candyland in Canada, we are a wee bit envious of our Friends south of the border that have their hands on our latest and greatest recipe already. That’s because the ingredients available to us in the U.S. are slightly different than here in Canada. But - speaking as Chief Candy tester (tough job but someone’s gotta do it) I can promise you that the final recipe evolution will be worth the wait!

Stay tuned for more to come later this year when we will wrap this phase of innovation with our new Canadian recipe. You can find details of our current Canadian formula here. And please never hesitate to reach out to us with questions or feedback - it makes our day to hear from you.

Take care & enjoy (natural) sweetness

Tara

SETTING A NEW STANDARD

We know it’s possible to live in a sweeter world — a world where candy doesn’t always equal all the crazy sugar. As we set out in our manifesto, we are also driven by curiosity and a relentless commitment to innovation. We work tirelessly to source non-artificial ingredients, use only non-GMO ingredients and provide a radically better choice to traditional candy.

NO SUGAR MOLECULE IS LEFT BEHIND!

Our testing goes beyond required standards to account for the presence of Isomaltose, an additional sugar molecule that standard testing (and many other companies), overlook.

HIGH FIBER THAT CHECKS ALL THE BOXES

We will always be high in non-gmo plant based fibers. We have carefully selected two fibers that check all the boxes! They are approved as full fibers, provide pre-biotic goodness, replace sugars, help you feel full for longer and contribute to your daily fiber intake. We are excited that this combination of new and different fibers charts a new course in our mission to pioneer radically better choice to traditional candy! After all, fiber is not something you find in traditional candy at all (gotta love paving a new path!)

RADICALLY LESS SUGAR

We are proudly 79-92% less sugar than traditional candy. Our pinky promise to you will always be that SmartSweets are free of added sugars, sugar alcohols and artificial sweeteners!
Nutrition info
FRUITY GUMMY BEAR NUTRITION LABEL

NET CARBS ARE LOWER THAN TOTAL CARBS

While we don’t innovate for any particular diet (our mission is to #KickSugar!) we know that for some of our friends “Net Carbs” are important. We keep carbs as low as possible while remaining steadfast in our commitment to keep our candy free of sugar alcohols. It’s a pinky promise to you for a reason- (sugar alcohols are often used to reduce carbs, but it’s a trade off our bodies won’t thank us for). The net carb count in Smart Sweets is significantly lower than the total carb count on the label. To calculate net carbs, subtract fiber from total carbs.

There’s no way we are messing with portion size!

Portion size is often used artfully in the food industry so that the labels are as appealing as possible. Ever noticed that the packages get suspiciously smaller over time? Or that a serving is a teeny portion of what is inside so the label “looks” good? Well, enough already to those sneaky moves. Not happening here. We promise no games, no guilt and no mental math. What matters to you, matters to us and that means the portion size is the packet - period.