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Frequently Asked Questions 🤔


Why is it so important to you that SmartSweets have no sugar alcohols?

Sugar alcohols are often used in the food industry to push down the net carb count. We think that this comes at waayy too high a cost to our bodies. We want SmartSweets to be friendly to our tummies so we will never use sugar alcohols. 

Why have you developed your own testing method?

We discovered that standard nutritional tests actually leave out a sugar molecule. We want our community to know about this so our nutritional stats include all the required testing PLUS an extra sugar molecule others don’t capture. 

Are your recipes now free from carrageenan?

You bet. We learnt that this was important to our #KickSugar community so we removed the carrageenan from our new recipe.

Have you recently changed your recipe?

We have been evolving our recipe since January 2020! Since we landed on our previous recipe, views on soluble tapioca fiber (from IMO) have evolved and it's now understood that this ingredient doesn't always act like a fiber in our bodies. We have taken the latest thinking on this ingredient plus feedback from our #KickSugar community to land on an overall better recipe that uses two different types of clinically backed fibers and has no carageenan. We’ll always keep our pinky promise to you - delicious candy you can feel good about with no sugar alcohols, artificial sweeteners or added sugar. Every ingredient is gluten free, non-GMO and our 50g bags are always one serving for the whole bag.

Will you continue to update your recipes?

Innovation is in our DNA! We are committed to using the latest and greatest ingredients in our recipes and will continue to evolve with new candies and tweaks to existing recipes over time.

What is Carnauba Wax?

Great question! Carnauba Wax is a natural renewable resource used as a coating for our gummy bears. It is grown in Brazil and is harvested from the leaves of the carnauba palm. The wax is harvested using traditional procedures that doesn't damage the trees. Fun fact: the use of carnauba wax creates an economic incentive to keep the trees standing.

Once opened, how long do SmartSweets last?

Because our innovations are proudly made with natural ingredients with no preservatives or additives, SmartSweets will begin to harden if left exposed to air once opened. When sealed, SmartSweets are shelf-stable for 1 year.

Are SmartSweets plant-based?

Sweet Fish, Sour Blast Buddies, Peach Rings, Sourmelon Bites, Cola Gummies and Lollipops are all 100% plant-based and vegan friendly! 🌱 Our Fruity Gummy Bears and Gummy Worms contain gelatin and are not plant-based.

Are SmartSweets kosher?

Exciting news -  Lollipops are currently KOF-K parve certified! 

Sweet Fish, Sour Blast Buddies, Peach Rings, Sourmelon Bites and Cola Gummies are plant-based but not Kosher certified. 

Our Fruity Gummy Bears and Gummy Worms contain pork-based gelatin and are not Kosher.

Are SmartSweets safe for those with peanut/tree nut allergies?

Our #KickSugar candy lineup is made without any CFIA (CA) or FDA (US) regulated priority food allergens as ingredients! This includes eggs, milk/dairy, mustard, peanuts, tree nuts, shellfish, fish, sesame seeds, soy, sulphites, and wheat/gluten.

We try our best to use allergen-free facilities that do not process these major food allergens however some of our products may be made in facilities that handle allergens in other areas. All manufacturing and packaging facilities have robust separation, cleaning, and testing programs to ensure there is no cross-contamination. If there is any risk of cross-contact, we add precautionary allergen statements on our packaging for our consumers to make the best decision for them. For example, our Lollipops are manufactured in a facility that processes peanuts, tree nuts, dairy and soy and this is clearly outlined on the product page and packaging.

While we cannot claim our production or packaging facilities are 100% peanut and allergen free, our other products are made in areas of those facilities that can ensure no contamination. Please note that our coconut oil is refined and thus exempt from tree nut labelling as it does not contain any protein content in the finished oil. 

Has the portion size changed?

Heck no! There’s no way we are messing with portion size! Portion size is often used artfully in the food industry so that the labels are as appealing as possible. Ever noticed that the packages get suspiciously smaller over time? Or that a serving is a teeny portion of what is inside?  All so the label “looks” good. Well, that’s not happening on our watch. Our 50g bags are always one serving for the whole bag.

How are you innovating your recipes?

We want to disrupt the candy aisle and offer a radically better alternative to traditional candy. We also want to remove the sugar in a category comprised of 97% sugar! When you have goals this big and bold, it requires a lot of innovation. Innovation requires testing, experimenting and lots of iterations - we just don’t stop! It’s in our DNA.

Why do you have a variety of recipes for your candy?

We are constantly innovating to determine the best combination of ingredients to create a delicious, low sugar candy that is also tolerable on our tummies! We are also watching the latest ingredient developments so we can seize on opportunities to apply the latest advances in food science to our recipes. We have also evolved our recipes to reflect YOUR feedback on texture and tolerability!

How do I know if I'm eating your latest and greatest recipe?

Ingredients are clearly labelled on all SmartSweets pouches. While our previous recipe had the flavor profile listed in the top-left corner, the new bags now read Kick Sugar Keep Candy. On the back, there is a stamp stating that we are Female Founded!

Why do nutritional stats differ on the same candy?

We’ve evolved our recipe to use a different combination of fibers and this has impacted the nutritional stats. For a short period you may find our previous recipe in stores - the nutritional stats on each bag are in accordance with the regulations at the time of production. All SmartSweets - regardless of the recipe - fall below 6 grams of sugar and deliver a healthy amount of fiber, making SmartSweets a radically better alternative to traditional candy!

Why is offering plant-based options so important to you?

The simple answer is that we know this is important to you - our community - and we want to extend the benefits of a radically better choice to traditional candy to those following plant-based diets, who until now have been extremely limited in the candy they can enjoy.

Do I need to be careful about how many pouches I consume because of the high amounts of fiber?

Unlike traditional candy where fiber is nowhere to be seen, our candy represents approximately 32-46% of the daily recommended fiber intake. Fiber offers so many benefits but for some of us our digestive systems are particularly sensitive to consuming high quantities of fiber in one sitting. There can be too much of a good thing when it comes to fiber - our previous recipes had a higher fiber content which we learnt from you was tooo high - so we evolved! Word to the wise - if you are looking to increase your fiber - go slow! it’s advised to do so gradually over the course of a few weeks to allow your system to adjust without side effects.

Are SmartSweets Keto friendly?

While we don't innovate for any specific diet, we know & love that the keto community is part of the mission to #KickSugar and have been extremely mindful of feedback. We worked our hardest to get the net carbs as low as humanly possible while using quality ingredients, up to 92% less sugar than traditional candy, no sugar alcohols, not sneakily messing with package size and ensuring our candy is tummy friendly. We can't wait to hear how SmartSweets works for you!

Why aren’t certain flavours available in Canada?

We are committed to relentlessly researching, testing, and choosing the most advanced, natural ingredients to create delicious candy you know and love while kicking as many grams of sugar per bag as possible. As we've been innovating in our Candyland kitchen, we learned about allulose, an innovative new low-glycemic index sweetener that tastes like sugar but doesn’t act like sugar in the body. Allulose has been so important in innovating beyond gummy because it crystallizes, much like sugar does, so it opens up the possibilities of what we can create while keeping our pinky promise of delicious candy you can feel good about with no sugar alcohols, artificial sweeteners or added sugar. Unfortunately allulose isn't approved for use in Canada just yet. This isn’t unusual- Canada typically takes longer than the U.S to approve new ingredients but we hope it will catch up soon! We are innovating around allulose and are super excited to be introducing new innovations for you in 2021! Thank you so much for your continued support.

Orders generally take 2-3 business days to fulfill and then 1-5 business days to deliver, depending on where you live. You will get a tracking number in your inbox as soon as your #KickSugar candy is on its way to you! We are working super hard to get you your order as safely and efficiently as possible - thanks so much for bear-ing with us.

Do you ship overseas?

We currently ship to continental US (via and Canada (via We unfortunately are unable to ship to Alaska or Hawaii at this time. & both ship SmartSweets internationally - check it out!

What is a subscription?

When you check out using the "subscription option" you are making an advanced payment schedule in order to receive your #KickSugar candy fix on a predetermined date every 30 days. You can make a subscription for any 12 pack of your favorite sweets (or sours! 😉).

Can I cancel at any time?

Your subscription can be edited or cancelled anytime before you receive your "recurring order charge confirmation" email that should arrive in your inbox 3 days before your card on file is charged. This email confirms that your card on file has been charged and your new #KickSugar candy stash is now being processed to ship to it's new home. Once your sweet delivery has processed for shipment, we can no longer cancel or modify.

How do I modify or cancel my subscription?

To review your subscription you are required to login to your account. On your account homepage "Manage Subscriptions" text is located on the left side under your name/email. Click "Manage Subscription" to review frequency of delivery, next charge date & options to edit or cancel subscription.

When can I modify or cancel subscription?

You'll get an email 3 days before your card on file is charged to notify you that the sweetest part of the month is approaching! This is the perfect time to modify or cancel your subscription as needed by clicking the link inside the email re "Manage your subscription". Changes can no longer be made after your order is processed.

How do I login to my account?

Click the menu icon on the top right hand side of the homepage for the "login" option to appear. Click "login" and fill in your email and password. If you don't have a #KickSugar account click "register" to create an account. If you forgot your password click "forgot your password?" and an email prompting you to reset your password will appear in your inbox within a couple minutes (check your spam if it's not showing up!).  

How do I change my address on my account?

Login to your account (see "how do I login to my account" if your unsure how to do this), select "View Addresses" to edit and delete existing an address, or add a new address. Keeping up to date information allows for faster checkout & ensures that your sweets make it safely to their new home 😊.

How do I update my credit card on my account?

For regular orders we don't store any credit card information on file. For subscription orders, login to your account (see "how do I login to my account" if your unsure how to do this!), select "manage subscriptions" on top left corner, select "billing information" and update card on file & billing address.

What are the benefits of creating an account?

Your account is your one stop shop to review order history, update credit card information, update billing & shipping address, and manage your subscriptions. 🙌

Does SmartSweets Send Samples?

Unfortunately at this time we are not able to offer samples, however we do often host giveaway for a chance to win some of our #KickSugar candy! Be sure to follow us on social @SmartSweets to be the first to know when we launch a giveaway!

Do you offer any other size packages? (i.e. funsize, bulk packs etc)

Currently, we only sell in pouches of 50g or a carton of 12 (50g pouches) but stay tuned as we hope to be able to offer different size packages in the future!

I'm a Blogger/Influencer and I'd love to work with SmartSweets!

We love hearing from SmartSweets lovers, and from people who are passionate about spreading #KickSugar sweetness in their community! Feel free to start sharing with #SmartSweets and tagging @SmartSweets on your posts. Please head here to complete the 5-10 min application form for collaboration opportunities. 

What has changed related to the nutritional properties of fiber?

The answer to this one is quite involved - settle in and make yourself comfortable!

There is a new way of looking at the nutritional properties of a specific type of soluble fibre from tapioca, (which is known as isomalto-oligosaccharides or IMOs) which is one of the ingredients in our candies. Isomalto-oligosaccharides are naturally found in honey, miso, sake, and soy sauce.

The new Canadian perspective (the CFIA) is that the fiber like qualities of IMOs mean that it should be labeled as part fiber and part non-digestible carbs. 

A non-digestible carb simply means that digestive enzymes in our tummies do not react to the carb and turn into simple sugars, rather it passes through the body unprocessed - much like fiber does. 

Are you still with us? There’s a few more twists….

U.S regulators (the FDA) take a different view: this specific type of soluble tapioca fiber (which is known as isomalto-oligosaccharides or IMOs) have some properties of fiber, but they do not have certain specific attributes required to be called a fiber.  That is why the U.S. regulator is now saying that IMOs need to be classified as a non digestible carb on labels. 

We didn’t let these changes and these different views stop us -  it just gave us yet another reason to keep on innovating, especially as the feedback from our community was that there was too much fiber in our candies.

So what did we do?

We took these new perspectives on IMOs and soluble tapioca fiber into account as we tested 100’s of new recipes in our Candyland kitchen.  We opted to use a different type of soluble tapioca fiber that is fully classified as a fiber, along with IMOs  as kick ass ways to replace ingredients like corn syrup and offer a radically better alternative to traditional candy. 

Gold star if you are still with us after that explanation!! It’s certainly complicated but we want to share the facts with you so that you understand the evolving view on fiber and know that we are on the ball! As views have changed, so have our recipes and our labels. While we leave the classification to ingredients is the job of the food regulators, researching and understanding evolving ingredients and ways to replace sugar is our jam!


Is the Soluble Tapioca Fiber I see on the label today from IMO or a different type of soluble fiber that has all the properties of fiber?

For a short period, SmartSweets with both types of soluble tapioca fiber (IMO and non-IMO) will be available as we transition exclusively to our new recipe. If you see IMO spelt out on the label in full as isomalto-oligosaccharides, that’s a clue you have one of our evolved recipes in your hands. You can also look for 'Kick Sugar Keep Candy' on the top left of the pouch! 

What is a non-digestible carb and how does it differ from fiber?

A non-digestible carb is a carbohydrate that doesn’t react with the digestive enzymes in our tummies and passes through the body without being converted to simple sugar. In this respect it is very similar to fiber but lacks some of the other characteristics of fiber.

Why have you changed the type of tapioca fiber you are using?

Views on the amount of fiber in soluble tapioca fiber from IMOs have changed and this is one of the reasons we have evolved our formulation. By using a different type of soluble tapioca fiber and IMO we are able to include a moderate amount of fiber in our products and offer a kick ass replacement to high quantities of sugar typically found  in gummy candies.

Why do you have different recipes for your candy in Canada and the U.S?

We are committed to using cutting edge ingredients in our recipes. In the U.S we are innovating using a sweetener called allulose that isn’t available for use in recipes in Canada - yet. This isn’t unusual - Canada typically takes longer than the U.S. to approve new ingredient innovations, but we expect it will catch up!

We didn’t want our Canadian community to have to wait for an evolved recipe, so we’ve tweaked our Canadian recipe to give you what you've been asking for (while keeping in line with the updated regulations) - lower fiber content and no carrageenan. The Canadian recipe contains both Isomalto-oligosaccharides and soluble fiber from tapioca. These ingredients are now broken out on the label in a different way.

When will allulose be available in Canada? Will you change your Canadian formulation then?

We don’t know the answer to that but do hope that Canada will catch up (it always does!). In the meantime, we are happy to offer a #KickSugar candy that responds to our community feedback and provides a radically better alternative to traditional candy.

Are SmartSweets Keto Friendly?

While we don't innovate for any specific diet, we know & love that the keto community is part of the mission to #KickSugar and have been extremely mindful of feedback. We worked our hardest to get the net carbs as low as humanly possible while using quality ingredients, 79-92% less sugar than traditional candy, no sugar alcohols, not sneakily messing with package size and ensuring our candy is tummy friendly. We can't wait to hear how SmartSweets works for you!

Will SmartSweets spike my blood sugar?

Your blood sugar should increase to the expected amount for the net carbs on our nutrition label.

How do you analyze the nutritional impact of SmartSweets?

We are obsessed with kicking sugar and want to go the extra mile to ensure that every last molecule is accounted for in our nutritional labeling. 

We discovered that the approved testing method in the US and Canada (AOAC method) actually misses a sugar molecule- Isomaltose. So, we created our own customized test to be sure we catch it all - the sugars measured by the government approved method AND Isomaltose - going above and beyond what is required by the FDA and CFIA.

What type of corn are you using?

Great question! We were uber careful in selecting our supplier and the type of corn fiber we are using in our recipes as we know that there is a huge range of quality out there. Rest assured that the non-gmo corn fiber we are using in our evolved Canadian recipes is NOT a by-product or filler, but rather a very high-quality source of fiber and very concentrated source of dietary fiber. Ultimately, our bodies all respond differently so pay attention to what works for YOU. And as a reminder, Fruity Gummy Bears and Gummy Worms do not use non-GMO corn fiber, but rather non-GMO isomalto-oligosaccharides. Reach out here us if you would like more info from our ingredient suppliers.

What type of fiber are you using?

As a result of a flurry of innovation we currently have a few different formulations on shelf. The type of fiber varies depending on the recipe and is shown in our ingredient list. We have evolved the type of fiber we use to align with the latest thinking on what constitutes a fiber. We have transitioned over to using a new type of soluble tapioca fiber and high quality corn fiber in Canada.

Do SmartSweets contain IMO? Why?

Yes we use some IMO, also known as isomalto-oligosaccharides or soluble tapioca fiber from IMO. IMO is a kick ass replacement for the corn syrup that is found in traditional candy and plays an important role in our candy to allow us to kick as many grams as sugar as possible while not causing stomach upset. IMO used to be thought of as a fiber but is now viewed as a non digestible carb. A non-digestible carb simply means that digestive enzymes in our tummies do not react to the carb and turn into simple sugars, rather it passes through the body unprocessed - much like fiber does.