Frequently Asked Questions 🤔

Why is your new formula sold out on your website?

Our website is our innovation hub. The first place to come to for early batches of new innovations and formula evolutions. However, they don’t last long because we don’t stand still! As a small start up we can respond quickly to community feedback and we are back in the kitchen refining and perfecting our new formula based on early feedback. We expect the final new recipe will be ready to go in the fall! In the meantime, our original formula that you know and love is available at major retailers and on Amazon.

Why is it so important to you that SmartSweets is free from sugar alcohols?

Sugar alcohols are often used in the food industry (but not by us) to push down the net carb count. We think that this comes at way too high a cost to our bodies. We want SmartSweets to be friendly to our tummies so we will always be sugar alcohol free. 

Why have you developed your own testing method?

We discovered that standard nutritional tests actually leave out a sugar molecule. We want you guys to know about this so our nutritional stats include all the required testing PLUS an extra sugar molecule others don’t capture. 

Are your recipes now free from carrageenan?

You bet. We learnt that this was important to our #KickSugar community so removed the carrageenan from our new recipe.

Will you stick with your new recipes or continue to change?

Innovation is in our DNA! We are committed to using the latest and greatest ingredients in our recipes and will continue to evolve with new candies and tweaks to existing formulations over time.

What is Carnauba Wax?

Great question! Carnauba Wax is a natural renewable resource used as a coating for our gummy bears. It is grown in Brazil and is harvested from the leaves of the carnauba palm. The wax is harvested using traditional procedures that doesn't damage the trees. Fun fact: the use of carnauba wax creates an economic incentive to keep the trees standing.

Once opened, how long do SmartSweets last?

We proudly have no preservatives or additives in SmartSweets. Because our products are made with natural ingredients with no preservatives or additives, once opened SmartSweets will begin to harden if left exposed to air. When sealed, SmartSweets are shelf-stable for 1 year.

Are SmartSweets plant-based?

Our Fruity and Sour Gummy Bears both contain gelatin, but with our plant-based products, we decided to kick gelatin too! Creating the first ever 100% plant based #KickSugar candy- Sweet Fish, Sour Blast Buddies & Peach Rings! 

Are SmartSweets kosher?

Our Fruity Gummy Bears and Sour Gummy Bears both contain pork based gelatin, and our Sweet Fish, Sour Blast Buddies & Peach Rings are gelatin free (pork free) but not kosher certified.

Has the portion size changed?

Heck no! There’s no way we are messing with portion size! Portion size is often used artfully in the food industry so that the labels are as appealing as possible.
Ever noticed that the packages get suspiciously smaller over time? Or that a serving is a teeny portion of what is inside?  All so the label “looks” good. Well, that’s not happening on our watch.
No games, no guilt and no mental math. The portion size is the pouch - period. One bag, one serving.

How are you innovating your recipes?

We want to disrupt the candy aisle and offer a radically better alternative to traditional candy. We also want to remove the sugar in a category comprised of 97% sugar! When you have goals this big and bold, it requires a lot of innovation. Innovation requires testing, experimenting and lots of iterations - we just don’t stop! It’s in our DNA! Because of this flurry of innovation, we have innovations and some different formulations of the same recipe on shelf at the same time. 

Why do you have a variety of recipes for your candy?

As a result of a flurry of innovation we currently have a few different formulations on shelf. Production of our new recipe is ramping up and we are working to get the latest product on shelves as quickly as possible. We are constantly innovating to determine the best combination of ingredients to create a delicious, low sugar candy that is also tolerable on our tummies! We are also watching the latest ingredient developments so we can seize on opportunities to apply the latest advances in food science to our recipes. For example, in some of our U.S recipes we are using Allulose, a zero GI sweetener found in nature in raisins and figs, we are also evolving our recipes to reflect the latest thinking with respect to different types of fiber and, of course, YOUR feedback on texture and tolerability.

How do your recipes differ?

There are a few subtle differences between our recipes that primarily relate to the type of fiber we use, or whether or not the recipe contains a new type of non-artificial sweetener, allulose, but overall our recipes have far more things in common than set them apart. All of them are a radically better alternative to traditional candy and adhere to our pinky promise.

How do I know which recipe I am buying or eating?

Ingredients are clearly labelled on all SmartSweets pouches and you can drop us a line if you have any specific questions at hello@smartsweets. As an easy point of reference our 3.0 recipe has "Kick Sugar Keep Candy" in the top left corner on the front of the bag.
Of course, all of our candy aligns with our pinky promise so you have peace of mind that you are eating a radically better alternative to traditional candy.

Why do nutritional stats differ on the same candy?

We’ve evolved our recipe to use a different combination of fibers and this has impacted the nutritional stats. For a short period there will be a few different iterations of our innovation on shelf but we expect to have moved over fully to our new recipe by the summer. All SmartSweets - regardless of the recipe - fall below 5 grams of sugar and deliver a healthy amount of fiber making SmartSweets a radically better alternative to traditional candy - not to mention one bag is the whole serving!

Why is offering plant based options so important to you?

The simple answer is that we know this is important to our community and we want to extend the benefits of a radically better alternative to traditional candy to those following plant based diets, who until now have been extremely limited in the candy they can enjoy.

Do I need to be careful about how many pouches I consume because of the high amounts of fiber?

Unlike traditional candy where fiber is nowhere to be seen, our plant based SmartSweets represent approximately 85 - 89% of daily recommended fiber intake and our gummy bears around 39%. Fiber offers so many benefits but for some of us our digestive systems are particularly sensitive to consuming high quantities of fiber at one sitting. There can be too much of a good thing when it comes to fiber! Word to the wise -- If you are looking to increase your fiber — go slow! it’s advised to do so gradually over the course of a few weeks to allow your system to adjust without side effects.

Are SmartSweets Keto friendly?

While we don’t innovate for any specific diet, we know & love that Keto folks are part of our community. In SmartSweets 3.0 we’ve changed the combination of fibers to reflect Keto needs and feedback. We’ve also been mindful to use low GI ingredients while using quality ingredients, 87-92% less sugar than traditional candy, no sugar alcohols and not sneakily messing with package size. portion remains is the entire packet (I mean, technically you don’t have to eat it all at once ... but that’s between you and your SmartSweets!). Even though net carbs will be slightly higher in SmartSweets 3.0, we are hearing feedback that the overall impact on the body in SmartSweets 3.0 is our best yet. We can’t wait to hear how it works for you.

Why aren’t Sweet Chews available in Canada?

We are committed to relentlessly researching, testing, and choosing the most advanced, natural ingredients to create delicious candy you know and love while kicking as many grams of sugar per bag as possible. As we've been innovating in our Candyland kitchen, we learned that allulose, a natural sweetener that is found in foods like raisins and figs, is a critical ingredient to allow us to expand beyond gummy-based innovations. (Allulose tastes like sugar, but doesn't act like sugar in your body. Since allulose isn't absorbed by the body, you subtract it, along with fiber to find the net carbs per bag). Allulose has been so important in innovating beyond gummy because it crystallizes, much like sugar does, so it opens up the possibilities of what we can create while keeping our pinky promise of being free from added sugars, sugar alcohols and artificial sweeteners. Unfortunately allulose isn't approved for use in Canada just yet. This isn’t unusual- Canada typically takes longer than the U.S to approve new ingredients but we hope it will catch up soon! But don't worry Canada - we have new innovation planned for you this year! Thank you so much for your continued support.

Do you ship to Alaska and Hawaii?

Unfortunately due to shipping costs we are unable to ship to Alaska and Hawaii. We currently ship to continental US ( and Canada (

Do you ship overseas?

We currently ship to continental US ( and Canada ( & both ship SmartSweets internationally - check it out!

What is a subscription?

When you check out using the "subscription option" you are making an advanced payment schedule in order to receive your #KickSugar candy fix on a predetermined date every 30 days. You can make a subscription for any 12 pack of your favorite sweets (or sours! 😉).

Can I cancel at any time?

Your subscription can be edited or cancelled anytime before you receive your "recurring order charge confirmation" email that should arrive in your inbox 3 days before your card on file is charged. This email confirms that your card on file has been charged and your new #KickSugar candy stash is now being processed to ship to it's new home. Once your sweet delivery has processed for shipment, we can no longer cancel or modify.

How do I modify or cancel my subscription?

To review your subscription you are required to login to your account. On your account homepage "Manage Subscriptions" text is located on the left side under your name/email. Click "Manage Subscription" to review frequency of delivery, next charge date & options to edit or cancel subscription.

When can I modify or cancel subscription?

You'll get an email 3 days before your card on file is charged to notify you that the sweetest part of the month is approaching! This is the perfect time to modify or cancel your subscription as needed by clicking the link inside the email re "Manage your subscription". Changes can no longer be made after your order is processed.

How do I login to my account?

Click the menu icon on the top right hand side of the homepage for the "login" option to appear. Click "login" and fill in your email and password. If you don't have a #KickSugar account click "register" to create an account. If you forgot your password click "forgot your password?" and an email prompting you to reset your password will appear in your inbox within a couple minutes (check your spam if it's not showing up!).  

How do I change my address on my account?

Login to your account (see "how do I login to my account" if your unsure how to do this), select "View Addresses" to edit and delete existing an address, or add a new address. Keeping up to date information allows for faster checkout & ensures that your sweets make it safely to their new home 😊.

How do I update my credit card on my account?

For regular orders we don't store any credit card information on file. For subscription orders, login to your account (see "how do I login to my account" if your unsure how to do this!), select "manage subscriptions" on top left corner, select "billing information" and update card on file & billing address.

What are the benefits of creating an account?

Your account is your one stop shop to review order history, update credit card information, update billing & shipping address, and manage your subscriptions. 🙌

Does SmartSweets Send Samples?

Unfortunately at this time we are not able to offer samples, however we do often host giveaway for a chance to win some of our #KickSugar candy! Be sure to follow us on social @SmartSweets to be the first to know when we launch a giveaway!

Do you offer any other size packages? (i.e. funsize, bulk packs etc)

Currently, we only sell in pouches of 50g or a carton of 12 (50g pouches) but stay tuned as we are excited to be able to offer different size packages in the future!

I'm a Blogger/Influencer and I'd love to work with SmartSweets!

We love hearing from SmartSweets lovers, and from people who are passionate about spreading #kicksugar sweetness in their community! Feel free to start sharing with #SmartSweets and tagging @SmartSweets posts. Head here to complete the 5-10 min application form for collaboration opportunities. 

What has changed related to the nutritional properties of fiber?

The answer to this one is quite involved - settle in and make yourself comfortable!

There is a new way of looking at the nutritional properties of a specific type of soluble fibre from tapioca, (which is known as isomalto-oligosaccharides or IMOs) which is one of the ingredients in our candies. Isomalto-oligosaccharides are naturally found in honey, miso, sake, and soy sauce.

The new U.S perspective (the FDA) is that this specific type of soluble tapioca fiber (which is known as isomalto-oligosaccharides or IMOs) have some properties of fiber, but they do not have certain specific attributes required to be called a fiber.  That is why the U.S. regulator is now saying that IMOs need to be classified as a non digestible carb on labels. 

A non-digestible carb simply means that digestive enzymes in our tummies do not react to the carb and turn into simple sugars, rather it passes through the body unprocessed - much like fiber does. 

Are you still with us? There’s a few more twists….

Canadian regulators take a different view. From the Canadian regulators' perspective the fiber like qualities of IMOs mean that it should be labeled as part fiber and part non-digestible carbs. 

We didn’t let these changes and these different views stop us -  it just gave us yet another reason to keep on innovating, especially as the feedback from our community was that there was too much fiber in our candies.

So what did we do?

We took these new perspectives on IMOs and soluble tapioca fiber into account as we tested 100’s of new recipes in our Candyland kitchen.  We opted to use a different type of soluble tapioca fiber that is fully classified as a fiber, along with IMOs  as kick ass ways to replace ingredients like corn syrup and offer a radically better alternative to traditional candy. 

Gold star if you are still with us after that explanation!! It’s certainly complicated but we want to share the facts with you so that you understand the evolving view on fiber and know that we are on the ball! As views have changed, so have our recipes and our labels. 

Drop us a line here if you want to chat more about all things IMO and fiber. While we leave the classification to ingredients is the job of the food regulators, researching and understanding evolving ingredients and ways to replace sugar is our jam!

What is the difference between the two types of tapioca fiber you use?

The tapioca fiber in our original recipe is derived from isomalto-oligosaccharides. We are continuing to use this in some of our products but, in keeping with evolved labelling standards, we are transitioning to using Isomalto-oligosaccharides in full and accounting for it as either a non-digestable carb (U.S.) or part non-digestable carb, part fiber (canada), because of changes in how this ingredient is viewed by regulators. How tapioca fiber from IMO is viewed depends on the country you are in. 

We are also using a form of tapioca fiber that is directly derived from tapioca and is labelled exactly as soluble tapioca fiber and accounted for as fiber! It’s a bit complicated we know, don’t hesitate to reach out if you have more questions.

Is the Soluble Tapioca Fiber I see on the label today from IMO or a different type of soluble fiber that has all the properties of fiber?

For a short period, SmartSweets with both types of soluble tapioca fiber (IMO and non-IMO) will be available. We expect to fully change over the formulation in 2020, such that only our new recipes and labels will be on the shelves by end of year. If you see IMO spelt out on the label in full as isomalto-oligosaccharides, that’s a clue you have one of our evolved recipes in your hands. If you have any questions about your bag of SmartSweets just give us a shout at

What is a non-digestible carb and how does it differ from fiber?

A non-digestible carb is a carbohydrate that doesn’t react with the digestive enzymes in our tummies and passes through the body without being converted to simple sugar. In this respect it is very similar to fiber but lacks some of the other characteristics of fiber.

Why isn’t IMO viewed as a fiber anymore?

It’s a good question and the answer depends on who you are talking to and where you live! 

The FDA has published a number of criteria that an ingredient must have in order to be classified as a fiber. In Canada there is a recognition that IMOs have some fiber like properties which is why it is labeled as part fiber, part non-digestible carb.

Why have you changed the type of tapioca fiber you are using?

Views on the amount of fiber in soluble tapioca fiber from IMOs have changed and this is one of the reasons we have evolved our formulation. By using a different type of soluble tapioca fiber and IMO we are able to include a moderate amount of fiber in our products and offer a kick ass replacement to high quantities of sugar typically found  in gummy candies.

Why do you have different recipes for your candy in Canada and the U.S?

We are committed to using the cutting edge ingredients in our recipes. In the U.S we are innovating using a sweetener found in nature called Allulose that isn’t yet available for use in recipes in Canada. This isn’t unusual - Canada typically takes longer to approve new ingredient innovations than the U.S but we hope it will catch up!

We didn’t want our Canadian community to have to wait for an evolved recipe, so we’ve tweaked our Canadian recipe to give you what you've been asking for - lower fiber content, no carrageenan and more “sour in the sour”. The Canadian recipe contains both Isomalto-oligosaccharides and soluble fiber from tapioca. These ingredients are now broken out on the label in a different way.

When will Allulose be available in Canada? Will you change your Canadian formulation then?

We don’t know the answer to that but do hope that Canada will catch up as it always does. In the meantime, we are happy to offer a #KickSugar candy that responds to our community feedback and provides a radically better alternative to traditional candy.

Are SmartSweets candies Keto Friendly?

While we don’t innovate for any specific diet, we know & love that Keto folks are part of our community. In SmartSweets 3.0 we’ve changed the combination of fibers to reflect keto needs and feedback. We’ve also been mindful to use low GI ingredients while remaining free of sugar alcohols (we won’t use these to lower the carb count). Even though net carbs will be  slightly higher in SmartSweets 3.0, we are hearing feedback that the overall impact is better. We can’t wait to hear how it works for you.

Will SmartSweets spike my blood sugar?

Great question but it’s one that we can’t answer for you. Everyone is different and we can’t predict how your body will respond. This is a question better posed to your health care provider.

Our mission is greater than innovating for one particular diet, we are driving hard to offer radically better choices than traditional candy.

We encourage you to pay attention to how your body responds when trying new products

How do you analyze the nutritional impact of SmartSweets?

We are obsessed with kicking sugar and want to go the extra mile to ensure that every last molecule is accounted for in our nutritional labeling. 

We discovered that the approved testing method in the US and Canada (AOAC method) actually misses a sugar molecule- Isomaltose. So, we created our own customized test to be sure we catch it all - the sugars measured by the government approved method AND Isomaltose - going above and beyond what is required by the FDA and CFIA.

What type of corn are you using?

Great question! We were uber careful in selecting our supplier and the type of corn fiber we are using in our recipes as we know that there is a huge range of quality out there. Rest assured that the non-gmo corn fiber we are using in our evolved Canadian recipes is NOT a by-product or filler, rather a very high-quality source of fiber and very concentrated source of dietary fiber. Ultimately though, our bodies all respond differently so pay attention to what works for YOU. And as a reminder, Fruity Gummy Bears and Sour Gummy Bears do not use non-gmo corn fiber, but rather soluble tapioca fiber. Reach out here us if you would like more info from our ingredient suppliers.

How many SmartPoints are SmartSweets 3.0?

Both sour and fruity gummy bears are 4 SmartPoints for the entire bag, while Peach Rings, Sour Blast Buddies and Sweet Fish are 5 SmartPoints each.

What type of fiber are you using?

As a result of a flurry of innovation we currently have a few different formulations on shelf. The type of fiber varies depending on the recipe and is shown in our ingredient list. We are evolving the type of fiber we are using to align with latest thinking on what constitutes a fiber. In 2020 we are transitioning over to using a new type of soluble tapioca fiber and either high quality corn fiber or Allulose, depending on whether you are in the U.S. or Canada. If you have any specific questions, drop us a line at

Do SmartSweets contain IMO? Why?

Yes we use some IMO, also known as isomalto-oligosaccharides or soluble tapioca fiber from IMO. IMO is a kick ass replacement for the corn syrup that is found in traditional candy and plays an important role in our candy to allow us to kick as many grams as sugar as possible while not causing stomach upset. There has been some confusion around IMO due to evolving views on fiber. IMO used to be thought of as a fiber but is now viewed as a non digestible carb. A non-digestible carb simply means that digestive enzymes in our tummies do not react to the carb and turn into simple sugars, rather it passes through the body unprocessed - much like fiber does.