Lollipop
Sweet Fish
Pile of Lollipops, Lollipops pouch and Lollipops resting on mirror

Our Ingredients Philosophy

We are committed to relentlessly researching, testing, and choosing the most advanced, innovative ingredients to create the delicious candy you know and love while kicking as many grams of sugar per bag as possible.

SmartSweets Jolly Gem™
Sweet Fish

Our Pinky Promise

Feel Good About Candy

We love candy too! But we don’t love all the excessive sugar or artificial sweeteners in other sweets. Our pinky promise to you is delicious candy with no artificially-sourced sweeteners or sugar alcohols.

86-92% less sugar per 50g vs. the leading traditional candy equivalents 

No artificially-sourced sweeteners 

Only 3 grams of sugar per 50g serving 

Free from artificial colours

Person holding Gummy Worm and Gummy Worms pouches on plate

Setting A New Standard

Sour Blast Buddy
Gummy Worm
Peach Ring
Gummy Bear
Pile of Peach Rings

Radically Less Sugar

SmartSweets makes the delicious candy you know and love with 86-92% less sugar per 50g serving than the leading traditional candy equivalents! Our pinky promise to you is delicious candy with no artificially-sourced sweeteners or sugar alcohols.

Woman holding Fruity Gummy Bear pouch and pouches on side of table

We Test For Many Types of Sugar

When we test for sugar, we test for many types of sugar such as Fructose, Glucose, Sucrose, Lactose, Maltose, Galactose, and Isomaltose. We do this extensive testing because if we didn’t test sugar in this way, we would be under-declaring our grams of sugar by as much as 3 times!

Man holding Sweet Fish

The Sweet Benefits of Fibre

To replace some of the sugar that makes up traditional candy we use approved sources of dietary fibre in many of our candy flavours, so you can feel good about enjoying candy! Fibre helps you feel full for longer and contributes to your daily fibre intake. We are excited that this combination of new and different fibres charts a new course in our mission to pioneer radically better choices than traditional candy. After all, fibre is not something you traditionally find in candy at all!

Sourmelon Bites pouches and bowl of Sourmelon Bites on picnic blanket

Net Carbs Are Lower Than Total Carbs

While we do not innovate for any particular diet type, we know lots of our friends love to enjoy a low carb lifestyle! Because we use fibre in many of our candy flavours, you can subtract fibre from total carbohydrates to get the net carb calculation! 

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