Tara Bosch the founder of SmartSweets

Meet Our Founder

“I've always had a love affair with candy. I started SmartSweets when I recognized I wanted to change my relationship with candy after experiencing the negative effects excess sugar has on our health. I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to Kick Sugar, Keep Candy! After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first delicious candy - without all the sugar."

Proudly Female Founded

Gender Equality On Board

Of Our Employees Are Female

Our Mission

Have you ever noticed the first and primary ingredient in most traditional candy is sugar? We are committed to innovating the delicious candy you know and love with less sugar! SmartSweets candy has 86-92% less sugar per 50g serving versus the leading traditional candy equivalents – creating a world filled with sweeter choices. Feel good about candy!

Grams of Sugar Kicked:

6.20 billion

We are so grateful to have helped people kick over 6.20 billion grams of excessive sugar out of traditional candy since July 2016.

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Woman holding Sour Blast Buddy with Sweet Fish in background

Our Philosophy

Innovative Ingredients

We are committed to relentlessly researching, testing, and choosing the most advanced, innovative ingredients to create the delicious candy you know and love while kicking as many grams of sugar per bag as possible.

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Founder Tara dropped out of college with a vision to create the first candy that kicks excessive sugar

SmartSweets launches on shelf, with Founder Tara herself making deliveries in her hatchback!

SmartSweets gets a glow up to rainbow bags and launches Sweet Fish & Sour Blast Buddies

Peach Rings launch as SmartSweets expands into 20,000+ stores!

Sourmelon Bites and Red Twists join the SmartSweets rainbow

SmartSweets makes the first #KickSugar Cola Gummies and expands into hard candy with Lollipops!

SmartSweets Jolly Gems™ and Caramels join the rainbow and you can now find #KickSugar candy at 120,000+ stores!

SmartSweets launches 4 new flavours, including an iconic partnership with Barbie™ and our debut seasonal candies for Easter!

SmartSweets partners with rePurpose Global, the world’s largest network of plastic recovery projects, to take a stand against global plastic pollution. Every SmartSweets purchase now helps fund plastic waste recovery!