OUR STORY
MEET OUR FOUNDER,
TARA
Hey! 👋 I'm Tara, Founder of SmartSweets.
I started SmartSweets after my love affair with candy turned into an unhealthy relationship with food, and I experienced the negative effects excess sugar has on our health. I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to Kick Sugar, Keep Candy. After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first delicious candy - without all the sugar.
I can't wait for you to try SmartSweets, and join us on the mission to Kick Sugar, Keep Candy!
Tara
PS - Join me on Instagram (@tarabosch) for a behind-the-scenes look at SmartSweets!
WHAT WE BELIEVE
We live in a world filled with rules and restrictions.
We are told to believe certain truths. We are told what can be done and what cannot. Cars can only run on gas. Cannabis will never be legal. Candy is innately bad for you.
At SmartSweets, we believe in the power of curiosity. We believe that a smart combination of passion, focus and innovation can change the world! We believe there is no time like the present — and the ability to affect change lies within each of us.
We trust it's possible to live in a world where candy doesn’t always equal sugar, and where words like guilt, permission, and indulgence no longer carry weight. We believe we can enjoy candy just as we enjoy life - to the fullest.
When it comes to having smarter choices, our lives are changing for the better. We think it’s time for candy to keep up. So, welcome to the kick sugar movement. Welcome to a world filled with sweeter possibilities.
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TOGETHER WE’VE KICKED OVER 3.9 BILLION GRAMS OF SUGAR!
We are oozing with gratitude to be helping people (AKA. YOU!) in the effort to kick over 3.9 billion grams of sugar since July 2016 by choosing SmartSweets.
A SWEET STORY 🍭
What started out as recipe testing in Tara’s kitchen, turned into a global mission to #KickSugar. We have now helped people kick over 1 billion grams of sugar (and counting) by choosing SmartSweets!
Summer 2015
July 2016
March 2018
August 2018
November 2019
PROUD TO BE
We are passionate about celebrating women kicking ass. In all areas of their lives. At SmartSweets we are uber proud to be Female-Founded with a squad that is 84% women, gender parity on our board, and a champion for women rising!