SmartSweets makes the delicious candy you know and love with 86-92% less sugar per 50g serving than the leading traditional candy equivalents! Our pinky promise to you is delicious candy with no artificially-sourced sweeteners or sugar alcohols.

When we test for sugar, we test for many types of sugar such as Fructose, Glucose, Sucrose, Lactose, Maltose, Galactose, and Isomaltose. We do this extensive testing because if we didn’t test sugar in this way, we would be under-declaring our grams of sugar by as much as 3 times!

To replace some of the sugar that makes up traditional candy we use approved sources of dietary fibre in many of our candy flavours, so you can feel good about enjoying candy! Fibre helps you feel full for longer and contributes to your daily fibre intake. We are excited that this combination of new and different fibres charts a new course in our mission to pioneer radically better choices than traditional candy. After all, fibre is not something you traditionally find in candy at all!

While we do not innovate for any particular diet type, we know lots of our friends love to enjoy a low carb lifestyle! Because we use fibre in many of our candy flavours, you can subtract fibre from total carbohydrates to get the net carb calculation!