Why SmartSweets?

Feel Good about Candy™

We love candy too! But we don’t love all the sugar. And let’s be honest, most of us could use a little more fiber. SmartSweets is the first candy you can feel good about with up to 92% less sugar per 50g versus the leading traditional candy equivalents, plus a good source of fiber in every serving. 

SmartSweets vs Traditional Candy*

3g

Sugar

6g

Fiber

130

Calories

37g

Sugar

0g

Fiber

179

Calories

*SmartSweets Sweet Fish 50g versus leading traditional candy equivalent.

What's Inside

In

Up to 92% less sugar per 50g

versus the leading traditional candy equivalents

Good source of fiber

Only 1-4 grams of sugarper serving

Out

Artificial colors or flavors

Artificial sweeteners

Added sugar

Sugar alcohols

The SmartSweets Standard

Way less sugar

All the nostalgic flavors you know and love, with up to 92% less sugar than traditional candy–plus a good source of fiber in every serving.

Nothing Artificial

Only quality ingredients make the cut. No artificial colors, flavors, or sweeteners–just delicious candy without the artificial extras.

No Sugar Alcohol

No sugar alcohols (like erythritol, maltitol, sorbitol, or xylitol), so you can enjoy the whole bag without upsetting your stomach.